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Shop with Rakuten
and earn Membership Rewards® points

Earn a 7,500 point bonus after you join and spend $25 on qualifying purchases. Shop and earn at 3,500+ stores, thousands of restaurants, travel and even in-store. Bonus Terms Apply

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Here’s how it works

1. Shop on Rakuten

1. Shop on Rakuten

Sign up and connect Rakuten with your Membership Rewards® account. Shop at 3,500+ stores on Rakuten.com, through our browser extension or in the app.
2. Earn Membership Rewards® points

2. Earn Membership Rewards® points

Shop with Rakuten to earn extra points when you make purchases on store sites. How? Stores pay us for sending them shoppers and we share those earnings with you.
3. Get points!

3. Get points!

Points are transferred to your Membership Rewards® account as soon as 15 days after your first purchase. After that, get points every 3 months.

Join Rakuten for free and get a 7,500 point bonus after you spend $25*

Save with Rakuten coupons and Cash Back

More for you, all with Membership Rewards® Points

Earn on everything from clothes and electronics, to restaurants and ride-sharing. We’ll find you deals on more brands, apps and services so you can shop easy.

Save with Rakuten coupons and Cash Back

Shop whenever you want, however you want

Shopping smarter doesn’t have to be harder. Start with Rakuten via desktop, the App or our extension and let us do the deal-finding for you.

FAQs

How do I start earning Membership Rewards® points through Rakuten?
New to Rakuten? Sign Up for a free account to start earning. You’ll be redirected to the American Express website to enter your account username and password. Once your American Express account is connected, eligible Card Members will start accruing Membership Rewards® points when you shop through Rakuten.

Already have a Rakuten account? Go to Account Settings and select Membership Rewards® Points under How You Get Paid. You’ll be redirected to the American Express website to enter your account username and password. Once your eligible American Express account is connected, you’re all set!

Any confirmed Cash Back earned before switching to points will be converted to points and transferred on the next payment date.
How does the Membership Rewards® points program work with Rakuten?
Earning Membership Rewards® points with Rakuten is simple:

  • Start at Rakuten and choose a store. You can use our website, mobile app, or browser extension.
  • Shop as you normally would. If you’re using the browser extension, be sure to activate points before you start shopping. You may still see Cash Back deals, but don’t worry, you’ll accrue Membership Rewards® points. Once you make an eligible purchase, we’ll add points to
  • Get paid! We’ll transfer the confirmed Membership Rewards® points every 3 months according to our current Payment Schedule.

$1 Cash Back = 100 Membership Rewards® points.
When will I get Membership Rewards® points?
Any confirmed points you accrue on purchases, bonuses and other rewards will be transferred to your American Express account every three months. The time it takes for points to be confirmed depends on several factors, including the store, store policy, reporting schedule, exclusions and returns.

Rakuten Payment Dates:

  • February 15
  • May 15
  • August 15
  • November 15

Points Activity

Your Points Activity reflects your current earnings, including both pending and confirmed points. The time it takes for points to be confirmed depends on several factors, including the store, store policy, reporting schedule, exclusions and returns. For more details, go to Points Activity.

Remember, your earnings on purchases, bonuses and other rewards need to be confirmed before the payment date to be included.


Want to track your payment? Track Membership Rewards Points
How do I know if my American Express Card is eligible to participate?
You must have an American Express Card enrolled in the U.S. Membership Rewards® program. It must not be cancelled or past due. Here’s a list of eligible cards Corporate cards or accounts are not eligible to participate.
How do I check the Membership Rewards® points accrued in my Rakuten account?
You can see your current earnings any time in Points Activity
I have more questions. Who can I reach out to?
Contact Us and we’ll be happy to help!
*To qualify for a Welcome Bonus, you must be a new member and spend at least $25 before taxes on purchases that are eligible for points within ninety (90) days of becoming a member. See store pages on Rakuten.com for eligible purchases. See Bonus Terms.
By becoming a member, you agree to our Terms & Conditions, and the Rakuten – American Express Membership Rewards® program Terms & Conditions.
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