About Us

Shop. Save. Get paid.

What’s the Smart Shopper?

The Smart Shopper is a blog from Rakuten that helps you save money on everything from home and fashion to electronics and travel. We’re all about getting you the biggest bang for your buck with coupons, promo codes and discounts at stores you already know and love. Plus, we’ll help you out with tips on stacking your savings with Rakuten Cash Back and exclusive deals.

What is Rakuten?

Rakuten is where you can get Cash Back for shopping at over 3,500 stores. Becoming a member is free! Stores pay Rakuten a commission for sending you their way, and Rakuten shares the commission with you as Cash Back. Get paid every three months, plus earn a cash bonus when you join and shop. Founded in 1998, Rakuten has paid members over $1 billion Cash Back. Start getting yours!

How does Rakuten work?

Rakuten gets a commission from stores when you make a purchase, and instead of keeping it, Rakuten share it with you. Find the store on rakuten.com, click “Shop Now” and shop like normal on the store site. After you make an eligible purchase, you’ll earn Cash Back and get a check or PayPal payment every quarter.

How to use Rakuten:

  1. Shop with Rakuten at your favorite stores
  2. Earn Cash Back on your orders
  3. Get paid by check or PayPal — no fees, no forms 

How to earn more Cash Back at Rakuten:

Rakuten Cash Back Button: Never miss out on Cash Back! Get our free browser extension to activate Cash Back directly at store sites. The Cash Back Button even automatically applies the best coupons at checkout. Get it here.

Rakuten App: Shop on the go and earn Cash Back anywhere, anytime. Get the free Rakuten App for iPhone, iPad and Android for access to App-exclusive deals! Download now.

In-Store Cash Back: You can shop in stores and earn the Cash Back you love! Browse offers, link them to your credit card and shop like normal. Learn more here.

Cash Back Credit Card: With the Rakuten Cash Back Visa® Credit Card, you can earn an extra 3% Cash Back1 on qualifying purchases through Rakuten and 1% Cash Back1 everywhere else Visa credit cards are accepted. Learn more here.

Refer a Friend: If you love Cash Back, so will your friends! Get cash bonuses for spreading the word about Rakuten. The more you refer, the more you earn. Refer now.

The Rakuten Influencer Program: Join our influencer program and get rewarded for being an Rakuten ambassador. Enjoy perks like a flat fee for every qualified referral, invites to exclusive events and more. Become an influencer here.

Join now for free and start earning Cash Back. Keep in touch on Facebook, Twitter, Pinterest, YouTube and Instagram, and be the first to know about new deals.