If you’re searching for the best cash back app to stretch your budget and make every purchase work harder for you, Rakuten is the answer. With over 17 million members and more than $4 billion paid out in rewards, Rakuten is one of the most trusted ways to earn cash back shopping online and in-store.
Shopping for the perfect gift just got easier. These curated suggestions highlight the top trending items for every person on your list, from viral finds and eco-friendly picks to budget favorites and personalized gifts. Whether you’re buying for your dad, a coworker or someone who seemingly has everything, you’ll find fresh ideas that real shoppers are loving right now. For mom: Comfort-enhancing gifts, top-tier skin-care products, kitchen upgrades and stylish accessories are standout gifts for moms. For dad: Compact smart […]
TL;DR The 2025 holiday season will be dominated by AI-ready tech: smartphones, tablets, home appliances, wearables, drones, and especially AI glasses. Consumers are upgrading for real on-device AI features like translation, scene recognition, predictive automation, and creative tools. The hottest gift picks include the Galaxy S25 series, Pixel 9, iPad Air M2, Samsung AI Family Hub fridge, smart drones, translation earbuds, and the fast-rising category of AI smart glasses. The 2025 holiday shopping season is shaping up to be one […]
What Is Cyber Monday? “Cyber Monday” is a marketing term for the online shopping surge that happens on the Monday after Thanksgiving in the United States. It was coined by Shop.org in 2005, when retailers noticed that online sales spiked dramatically that day. The idea: Many consumers were back at work after the Thanksgiving holiday using faster internet connections, and retailers wanted to encourage them to shop online. Black Friday (the Friday after Thanksgiving) traditionally emphasizes in-store and early morning […]
Turn Your Rakuten Cash Back into Bilt Points And Unlock More Rewards Holiday shopping just got smarter. Bilt and Rakuten have officially teamed up to make your spending go further this season. Starting today, Bilt Members can redeem Rakuten Cash Back for Bilt Points simply by shopping at thousands of stores through Rakuten. That means your holiday gift list can now double as your rewards strategy. This partnership launches just in time for Black Friday, allowing Rakuten shoppers to earn […]
Finding the perfect gadget gift is easier than ever, thanks to Rakuten’s Tech and Gadget Gifts collection, a curated lineup of smart devices, wireless accessories and cool innovations that fit every budget and lifestyle. Whether you’re shopping for a tech lover, gamer or someone who just wants life to run a little smoother, these gift ideas combine function, fun and unbeatable value. Plus, you’ll earn Cash Back when you shop through Rakuten! Must-Have Gadgets for Tech Enthusiasts From smart-home systems […]
$50 or Less: Thoughtful Gifts That Feel Pricier Than They Are Finding the perfect present doesn’t have to mean spending a fortune. With a $50 budget, you can surprise your friends, family or coworkers with high-quality gifts under $50 that look and feel premium. Whether you’re shopping for birthdays, holidays or just because, there are endless ways to make someone’s day and still save money when you shop through Rakuten to earn Cash Back on every purchase. Top Picks for […]
10 Bigs Days – 10 Big Brands – 10 Big Deals The Big Deal Reveal Holiday edition begins on the first 10 days of November. This holiday season, one store will offer a BIG Cash Back deal for that day. And if you’re a Rakuten Amex® Cardholder, you’ll get an even bigger deal at 30% Cash Back for each of these Big Deal Reveals above if you use your Rakuten Amex® card! Mark your calendars and we’ll see you on […]
What Is Black Friday? Black Friday is the day after Thanksgiving in the United States, and in retail, it is considered the unofficial start of the holiday shopping season. On Black Friday, many retailers offer steep discounts, extended store hours, doorbuster deals and special promotions to draw in shoppers. Over time, it has expanded beyond just one day. Many sales now begin before Thanksgiving (sometimes even in October), extend through the weekend and tie into Cyber Monday and Cyber Week. […]
Thoughtful Gifts Under $100 That Feel Luxurious You don’t need a big budget to impress. With less than $100, you can find gifts that are functional, stylish and memorable. Rakuten’s Best Gifts Under $100 collection is full of gems that strike this balance. Below is a curated guide, with examples and ideas, to help you choose gifts that both delight and feel more upscale than the price tag suggests. Why the Under-$100 Tier Works This is the sweet spot between […]
Halloween 2025: Your Ultimate Shopping and Decorating Guide Whether you’re going full haunted house or keeping it cozy and whimsical, 2025 is shaping up to be a monster of a year for Halloween style. We’ll walk you through the top Halloween costume trends, home decor ideas, shopping tips and DIY tricks to make your Halloween the envy of the block. 2025 Costume Trends to Watch Costuming is getting more creative this year. People are leaning into self-expression, nostalgia and mashups […]
The Hottest Gift Cards for 2025 Gift cards are back in the spotlight in 2025, and they’ve leveled up. No longer just a last-minute fallback, today’s cards are personalized, digital-first and loaded with flexibility. Whether you’re shopping for birthdays, holidays or just because, the hottest gift cards this year give recipients freedom, convenience and memorable experiences. Why Gift Cards Are Trending in 2025 Digital-first convenience: E-gift cards can be sent instantly via email or SMS. Multibrand flexibility: “Choice cards” […]
Best Gifts Under $25 That Look Way More Expensive Finding the perfect gift doesn’t mean spending a fortune. With a little creativity (and some smart shopping) you can surprise your friends, family or coworkers with thoughtful presents that feel premium, even though they cost less than $25. Thanks to Rakuten’s Best Gifts Under $25 collection, there are dozens of affordable finds that combine quality, style and function. Here are some of the best ideas to inspire your next round of […]
Ultimate Guide to Black Friday Shopping 2025 Black Friday has become the most anticipated shopping event of the year, with millions of shoppers hunting for the best deals both online and in stores. Whether you’re a seasoned bargain-hunter or planning your very first Black Friday shopping spree, this guide will help you maximize savings, avoid overspending and take advantage of exclusive Rakuten promotions. Understanding Black Friday Black Friday is the Friday following Thanksgiving in the United States, traditionally marking the […]
Just dropping in to let you know that The Big Stack is back one week from today on October 6 and runs until October 8! During The Big Stack, you can stack 10% Cash Back on top of the season’s biggest deals at stores and sites such as Nike, Expedia, LG, Dyson, Dermstore and many, many more! See here for more details: https://www.rakuten.com/f/bigstack Happy Shopping!
Just dropped a style 3-pointer. 👟💄💰The final episode of Style Swap is here! Sign up for Rakuten to shop Tip and Kayla’s looks at Saks and Sephora and earn Cash Back! Tune in to watch Golden State Valkyries shop with Rakuten and style each other. Shop the look today! Watch all the episodes: Valkyries Style Swap Episode 1 Valkyries Style Swap Episode 2 Valkyries Style Swap Episode 3
From tunnel walk to tip-off–this swap’s a slam dunk. 🔥 Episode 3 of Style Swap with Rakuten just dropped. Tune in to watch Golden State Valkyries shop with Rakuten and style each other. Sign up for Rakuten to earn Cash Back on these looks from Saks and Sephora! Shop the look today! Watch all the episodes: Valkyries Style Swap Episode 1 Valkyries Style Swap Episode 2 Valkyries Style Swap Episode 4
Full court press on these fits. Episode 2 of Style Swap is here! Tune in to watch Golden State Valkyrie besties Kate Martin and Tip Hayes shop with Rakuten and style each other. Sign up for Rakuten to earn Cash Back on these looks from Saks and Sephora! Shop the look today! Watch all the episodes: Valkyries Style Swap Episode 1 Valkyries Style Swap Episode 3 Valkyries Style Swap Episode 4
Everything You Need to Know About Your Big Fat Check At Rakuten, we love rewarding our members for doing what they already enjoy: shopping! One of the most exciting parts of being a Rakuten member is receiving your Big Fat Check, the quarterly payout of the Cash Back you’ve earned. Whether you’re new to Rakuten or a long-time member, here’s everything you need to know about how Big Fat Checks work, when you’ll receive them and how to make the […]
What happens when Valkyries players shop with Rakuten and pick out each other’s Arrivals fits? Introducing Style Swap! Two WNBA style queens, Tiffany Hayes and Monique Billings, get the keys to each other’s looks, and the results are iconic. Sign up for Rakuten to earn Cash Back on these looks from Saks and Sephora! Shop the look today! Watch all the episodes: Valkyries Style Swap Episode 2 Valkyries Style Swap Episode 3 Valkyries Style Swap Episode 4
We know a lot of you here are super savvy about Rakuten and how it works, but we still see other questions from time to time. As such, we’re back with our Rakuten “How To” series, providing some information on certain features that you can take advantage of to save money and earn Cash Back with Rakuten. Today’s topic: How to get 5% Cash Back with Rakuten Dining (10% with the Rakuten Credit Card). The best part about Rakuten Dining is how easy […]
At Rakuten, we live and breathe online shopping and we’ve picked up more than a few smart strategies along the way. Whether you’re trying to stretch your budget, get the most bang for your buck or simply avoid the pitfalls of impulse buys, these online shopping tips and hacks will help you shop like a pro. We’ve helped millions of people earn Cash Back and find savings, so we know what works. Here are our top insider tips for saving […]
Big Deal Reveal – Summer 2025 The Big Deal Reveal is on all Summer 2025! This summer, starting 5/21, one store will offer a BIG Cash Back deal for that day. Be sure to check back every Wednesday on the site or app to see what store is part of that week’s Big Deal Reveal. Happy Shopping! https://www.rakuten.com/blog/wp-content/uploads/2025/08/big-deal-reveal.mp4 5/28/2025 Skechers 25% 6/4/2025 Victoria’s Secret 15% 6/11/2025 LG 21% 6/18/2025 AliExpress 25% 6/25/2025 DermStore 23% 7/2/2025 PetSmart […]
A nostalgic look at ’90s back-to-school shopping—from Lisa Frank folders to Trapper Keepers to neon highlighters.
If your child has been scrolling TikTok lately, chances are they’ve encountered the adorable monster character taking social media by storm. Labubu, a whimsical creation by artist Kasing Lung and distributed through Pop Mart’s extensive network, has captured the hearts of kids worldwide – and for good reason. With Lisa from Blackpink showing off her collection and millions of young fans creating unboxing videos, the collectible figures have become the must-have accessory for the 2024 school year. What makes Labubu […]
Buying a swimsuit can be a stressful experience, but we’re here to make it easy by sharing some of our favorite suits for summer 2024.
Protect your skin during this hot summer with these great sunscreen selections.
The new Rakuten American Express® Card is here! There’s no annual fee and you’ll earn Cash Back every time you shop. Watch your savings add up fast! Here’s a breakdown of the Cash Back perks: Extra 4% Cash Back on Rakuten purchases.¹ 10% Cash Back at Rakuten partner restaurants.¹ 2% Cash Back on groceries and restaurants wherever you shop or dine.¹ 1% Cash Back on everything else.¹ The Rakuten American Express® Card is issued by First Electronic Bank, pursuant to a license from […]
Whether you’re headed to the pool or dressing up for an evening out. We’re sharing some of our top sandal styles for every budget, all available with Cash Back through Rakuten.
The Big Stack is live! Stack 10% Cash Back on top of the season’s best deals right now through July 11. You can shop brands you know and love such as Macy’s, Levi’s, Athleta, Petsmart, Expedia, Dell, Ray-Ban, Carter’s and many, many more! See here for more details on The Big Stack: https://www.rakuten.com/f/bigstack
Rakuten has gathered seven products to pamper your pets and they totally deserve it!
The dilemma we face every year: What gift do we get for mom? She’ll tell you over and over that she doesn’t want or need anything. She probably even believes it! But this is your mom we’re talking about, and she absolutely deserves a gift. What should you get her? We’ve rounded up a list of some of the best gifts of 2024 to get your mom. Even better is that you can earn Cash Back on each gift by […]
Here are some little treat gifts that are worth it for the happiness they bring, especially since they all cost less than $30.
Here are the many ways you can earn Cash Back on everything your stomach craves with Rakuten
Get $50 for every friend you refer. No limits!*
Here’s a full summary of the holiday survey shopping data, along with a preview of what we expect to see in 2025.
Here are the best Halloween costume ideas for 2024 that will help you win the costume contest at every party you attend.
There are still some surprising products and services you can earn Cash Back on.
Get a head start on your pumpkin obsession with pumpkin-spice-inspired buys.
Here are six products that you should purchase during end-of-summer sales!
Whether you’re sad to see summer 2024 come to an end or more than ready to welcome fall, picking up a new nail polish is a fun and simple way to celebrate the end of one season and the start of another. We’ve rounded up our favorites from JINsoon, Butter London, Essie and more.
We’ve rounded up some must-have essential items to take with you to make your road trip as smooth as possible.
The products below will help you beat the heat and cool you off for the rest of the summer. Next time you go out into the heat, you’ll be more prepared.
No matter what school supplies you need, we’ve got you covered! Below are the best stores to shop for school supplies and earn some sweet Cash Back in the process.
Here are the best TikTok-approved water bottles we found to keep us hydrated and cool during the summer heat.
Whether it’s keeping your skin from burning to a crisp or ensuring you’ve got the perfect bag to keep all your necessities, here are the must-haves to bring with you for a day at the shore.
Whether you’re looking for something elegant, understated or versatile enough to wear beyond wedding season, you’ve come to the right place.
We’ve got you covered with this nice, little Father’s Day gift guide, featuring some great products dads will love.
We made a round-up of the best weekender bags to take with you on all your summer travels.
To celebrate Asian American and Pacific Islander Heritage Month, we’ve tapped some shopping experts (i.e. Rakuten employees) to share their favorite buys from AAPI-run brands.