Should You Start Black Friday Shopping Early?

Understanding the Benefits of Early Black Friday Shopping

Black Friday is definitely a huge shopping event, with thousands of popular items available at deep discounts every year. You may be missing out, however, if you’ve never tried online shopping in the days leading up to the actual Black Friday shopping event. Here are four great benefits that come with shopping Black Friday early, often starting the Sunday before Thanksgiving.

1. Get In Before the Rush

This is the most obvious benefit of early Black Friday shopping. There’s a huge sense of urgency to Black Friday. It’s the beginning of the holiday season, and holiday shoppers are looking for price cuts on products they’ll give their loved ones for the holidays. But that also means people are out in full force on Black Friday.

You won’t have to fight nearly as many shoppers in the week leading up to Black Friday, no matter whether you choose to shop online or at brick-and-mortar stores. Physical stores will be easier to navigate, and you can still get major discounts without worrying whether the items you want will sell out in seconds.

2. Take Advantage of Smaller Sales On Products You Really Love

If you really love certain products that aren’t flashy or expensive, pre–Black Friday sales are definitely a great option. Smart shoppers know Black Friday is when companies will mark down the products that absolutely everyone loves, which will bring bigger crowds to their stores.

Products with smaller fanbases, however, are less likely to bring in huge crowds, which means major retailers may choose to move their sales up slightly. If you’re a fan of certain cosmetics, video games, and other products that aren’t seen as big-ticket items, check to see if they’ll be on sale before Black Friday.

3. Enjoy Your Thanksgiving More Thoroughly

Thanksgiving is a federal holiday, which means many people get the day off. Each year, more and more people seem to dislike the idea of cutting into their Thanksgiving celebration to go out and shop — even if it’s to get the best discounts possible.

Shopping early allows you to spend more time with your loved ones instead of taking time away to peruse major sales on Black Friday. Getting in your Black Friday shopping a few days early not only helps you get the most out of the holiday deal season, but it also allows you to observe the reason for the season.

4. Get Access to More Deals Overall

Shopping before Black Friday simply gives you access to more deals. Shopping pre–Black Friday sales doesn’t prevent you from also shopping normal Black Friday sales — essentially giving you two sales for the price of one.

Whether you skip the busiest shopping day of the year at brick-and-mortar retailers or you decide to stop by your favorite big-box store on Black Friday, shopping earlier makes it easier to save money. That’s a great reason to take a look at pre–Black Friday discounts.