What is Raw Denim?

If you haven’t heard of raw denim, you are missing out on perhaps the biggest trend in menswear in the last decade. Raw denim is more of a movement than a fashion trend. Born of DIY culture and eco-friendliness, raw denim jeans and other goods are all about customization and quality.

Kenneth Cole, $89.50

Basically, raw denim is untreated and unwashed after the dying process. While a lot of modern denim products are distressed with chemicals and sandblasting, which may be hazardous to both the environment and factory workers, raw denim is virtually untouched. The end result is super sturdy, long-lasting denim that you can break in and shrink to your own personal preferences. Plus, you can create your own natural fading and distressing over time for a one-of-a-kind look.

Bloomingdales, $345

Raw denim doesn’t only come in the form of jeans. This jacket with leather accents is an investment in quality that will last for years to come, which is perhaps the most important aspect of this fabric. You get your money’s worth.

Gap, $84.99

Most raw denim products are selvedge denim. This means the ends are bound and not cut, making them less likely to fray, which also increases the garment’s quality. This selvedge denim jacket is a basic staple piece that can take you into any season.

Shoe Buy, $34.95

And of course, raw denim accessories are definitely a thing. Wallets, key chains, even bracelets have been made from raw denim as a way for diehards to wave a flag of pride. This trucker hat is one stylish way to say you rock the raw.

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