Having a child is a blessing and one of life’s true joys, but it brings a host of new challenges that first-time mothers may struggle with. Breastfeeding and pumping are two things that can give new mothers pause. Willow was founded in 2023 to make those aspects of motherhood a little easier.

By using high-quality, sustainable materials and cutting-edge designs, the company has created a range of products designed to help mothers go about their lives in comfort while taking care of themselves and their babies.

Below are the main products you’ll find at Willow.

• Breast pumps: Willow offers state-of-the-art, comfortable, ergonomically designed breast pumps, as well as spare parts for those pumps. 
• Pumping bras: Pump on the go or just stay comfortable in your home with a specially designed Willow pumping bra.
• Pump cases: Willow offers hardwearing and discreet pump cases for women who need to take their breast pumps with them on the go.
• Cleaning and storage items: Keep your pumps and pumping accessories clean and safe with Willow’s cleaning products and pump storage items.
• Breast and body-care products: Staying comfortable when pumping and breastfeeding is much easier when you have Willow’s breast- and body-care items at your disposal. From soothing nursing cups to massagers to cooling pads, the retailer has everything you need.

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