Ever Pretty aims to be the go-to source for stylish and affordable dresses by offering hundreds of on-trend cocktail dresses, evening gowns and casual dresses. Whether you’re going to a wedding, a prom or a date you want to feel fabulous on, Ever Pretty has dresses in a variety of styles, colors, hemlines, necklines and prints to help you express your unique style. Shop for accessories from the Ever Pretty collection including strapless bras, shawls and underskirts. Shop by color to find something in the perfect shade. Visit the Wedding Shop to find everything you need for the big day.

Watch for site-wide sales where select styles will be marked down for a limited time only. Visit the Sale section to find deals and savings every day. New items are added regularly so shop often to always find something special at a low price, especially on seasonal dresses. Check out the New Arrivals section to find the latest and most on-trend dresses.

Sign up for emails to get an instant promo code you can use for a discount on your first order. You’ll also get exclusive product updates, news about upcoming sales, special offers and more. Visit the Ever Pretty page at Rakuten to find coupon codes that you can use for a discount every time you shop. Shopping through Rakuten lets you earn Cash Back toward your quarterly Big Fat Check with every eligible order.

Holiday Deals

• Ever-Pretty Black Friday
• Ever-Pretty Cyber Monday
• Ever-Pretty Holiday Gifts
• Ever-Pretty Presidents' Day
• Ever-Pretty Memorial Day
• Ever-Pretty 4th of July
• Ever-Pretty Labor Day