Bluebella was founded in 2005 by Emily Bendell to create fashionable and highly wearable lingerie for the modern woman. Bendell believes that lingerie shouldn’t have to be something you only wear on special occasions; it should be an everyday addition to a woman’s wardrobe. Each year, four unique collections are designed and released along with midseason special releases. Bluebella creates its own exclusive designs and has them manufactured according to exact standards with high-quality fabrics, sensual trims and sexy silhouettes. Collections include everyday lingerie such as bras, panties and nightwear, as well as spicy playsuits, body bows, teddies, baby dolls and even swimwear.
Shop the Bluebella exclusive collections to find coordinating pieces, each with a slightly different twist. Fall in love with the lightly laced and beautifully fringed Marina collection, the strappy and sleek Carmen collection or the stunning and seductive open lingerie in the Nova collection, just to name a few. Seasonal collections for spring/summer and fall/winter are also available. Check out the New In section to find all the most recent releases and add something new to your own personal Bluebella collection.
Bluebella has won a number of international awards, including the Drapers Awards Lingerie Brand of the Year for both 2017 and 2018 and the Lingerie Insight award for Marketing Campaign of the Year in 2018 for its Dare to Bare campaign. Visit the Sale section to find everyday deals on hundreds of styles. Use a Bluebella coupon code to add additional discounts to your online shopping bag every time you shop.
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