What It Is:A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look.What It Does:Its patent-pending Hook 'n' Roll brush features tiny custom-designed hooks to catch, lift and curl even short and straight lashes. Bye-bye, eyelash curler! Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.Key Ingredients:- Panthenol- Tocopherol (Vitamin E)How To Use It:- Use ink black for a bit more drama and brown for a natural, every-day look.- The curve of the wand is designed to coat every last lash. Start with The wand held horizontally with the tip of the curve pointing downward.- Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.