What It Is:Create the illusion of fuller, wider lips that look lit from within. It's a trick Charlotte uses all the time on photo shoots, using lighting trickery, pigments and powders, she's been working for years to re-create this effect in the slick of one lipstick. Now everyone can create this full, matte lip effect in a long-lasting, buildable, hydrating formula-it's the matte lipstick of the future!What It Does:Enriched with Lipstick Tree extract, which protects lips and is a natural anti-oxidant, and Orchid Extract, which soothes and hydrates for a soft, buildable cashmere finish. Available in 10 modern-matte shades for all skin tones-one for each of Charlotte's signature looks. 3D glowing pigments create the illusion of lit-from-within lips that appear wider and fuller. Triglycerides mixed with a perfect blend of oils and waxes glides long-lasting color onto the lips. Revolutionary, square, angled tip mimics the shape of a lip brush for precision application."I've always loved creating a fuller lip effect with matte lipsticks on campaign shoots. Whereas gloss contours, a matte finish can flatten the lips for a wider shape." -CharlotteFree Of.ParabensFinish:MatteHow To Use It: Resize and reshape the lips with Charlotte Tilbury's Lip Cheat Lip Liner. Apply straight from the bullet for fuller, wider, lit-from-within lips.