Same formula, new look! What it is: A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish. Why you'll love it: Silky cream formula smooths and brightens skinDelivers sheer coverage with a subtle shimmerPreps skin for a flawless, long-wear makeup applicationNew look features packaging reduction of over 35%! Get glowing-this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth Same formula, new look!What it is: A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish.Why you'll love it:Silky cream formula smooths and brightens skinDelivers sheer coverage with a subtle shimmerPreps skin for a flawless, long-wear makeup applicationNew look features packaging reduction of over 35%!Get glowing-this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion will glow from within.Great for: Normal, combination, dry, and dull skinAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.All e.l.f. products are Vegan and Cruelty Free.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product! e.l.f. Cosmetics Illuminating Face Primer - Vegan and Cruelty-Free Makeup. e.l.f. Cosmetics Illuminating Face Primer - Vegan and Cruelty-Free Makeup