The Earth's Best Way to Grow. For Babies Ready to Move Beyond Rice Cereal. Easily Digestible Iron Fortified (45% Daily Value of Iron for Infants). Grown without Potentially Harmful Pesticides or Herbicides. No Genetically Modified Ingredients (No GEI). Kosher. USDA Organic. All Babies Begin Life 100% Pure... Feed Them Accordingly. From the first spoonful on, you can be sure your baby's rapidly developing little body is getting only the purest, healthiest, organic nutrition there is. We take extra steps, with our cereal, and all our baby foods. Organic Certified Grown without Potentially Harmful Pesticides or Herbicides. 45% Daily Value of Iron for infants. 25% of the Daily Value for Six B Vitamins. Made with No Genetically Engineered Ingredients. Unsalted & Unsweetened. Only Whole Grain. Never any Artificial Colors or Preservatives. Organic & Made with No Genetically Engineered Ingredients. The long-term effects of potential pesticide residues are not fully understood, but we do know that the risks are real, especially for infants and children. That's why Earth's Best Organicbrings to you only organic foods grown without potentially harmful pesticides or herbicides. Earth's best is also made without genetically engineered ingredients. Earth's Best Fortifies their cereals with key nutrients including Iron, Zinc & B Vitamins. 25% of the Daily Value for 6 B-complex vitamins that help support a healthy immune and nervous system to helpyour baby convert food into energy to power their day! Zinc is an important mineral for infants, as it plays a key role during this time of rapid growth and development, as well as cell repair and immune function. Pediatricians recommend the introduction of iron-rich foods, including fortified cereals, to help maintain adequate iron levels for both breast fed and formula fed infants. Whole Grain Natural Goodness. Unlike processed grains, whole grains are not stripped of nutrients, giving your baby more naturally occurring vitamins and minerals in a gentle, digestible cereal.