When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that clarify and infuse moisture, all the while locking in color. A signature product in Giovanni's Eco Chic collection, 50:50 BALANCED Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. This is happy hourfor your hair. This sulfate-free shampoo will not dull, strip color, or damage your hair. Its color-safe, paraben-free, and cruelty-free.