WHAT IT IS: This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish. With medium-to-buildable coverage for foolproof, seamless, easy application. WHAT IT DOES: This serum-like foundation is formulated with 1.5% skin-smoothing niacinamide and pore-blurring silica for the most natural airbrushed finish. WHAT ELSE TO KNOW: Huda worked on over 100 renditions to create the most lightweight, ultra-blurring foundation. Easy Blur’s formula is comfortable on the skin, blendable, and easy to apply. Available in 29 shades, making it so easy to have the most seamless complexion with a filtered finish. WHY WE’RE OBSESSED: Infused with 1.5% niacinamide Fragrance and alcohol-free Non-comedogenic Lightweight and melts on skin KEY CLAIMS: 95% Agreed they gave their skin a filtered finish* *Based on an independent consumer testing panel of 54 people with different skin tones and types.