An Authentic Italian Medium Grain Rice. Sustainable. Non GMO Project Verified. Vegan. Kosher. Voyages. Explore exotic rice flavors from around the world. Cultivating a Family Tradition. Over the years, the Lundberg family has produced high quality Eco-Farmed rice products. It's our passion and has been for over three generations. We pride ourselves on growing rice that is good for you and the environment. We've grown our rice sustainably, long before anyone used the word. Our farming methods conserve water resource, build soil integrity, and support a healthier ecosystem. At Lundberg Family Farms, we specialize in Eco-Farmed whole grain, and gluten-free rice products. Nothing fancy there, just lots of natural deliciousness. Thanks for supporting sustainable farming! -The Lundberg Family