Launched in January 2021, KICKS CREW is the world's most trusted global platform for sneakers and apparel, built on the belief in uniting communities worldwide. Unlike other marketplaces that facilitate individual sellers, KICKS CREW partners with only verified retailers and brands globally to ensure authenticity at the source. With a fast-growing global audience reaching millions, KICKS CREW has partnered with the most significant sporting brands and professional athletes globally for direct product launches. Joining Damian Lillard, Kyrie Irving became the latest professional athlete to invest in KICKS CREW in December 2023.