It's Simple: No Short Cuts. Just Great Tasting Puffs. 17G Whole Grains Per Serving. No Added Sugar. Sodium Free & Fat Free. Non-GMO Project Verified. Kosher. Arrowhead Mills brand was born in the Texas Panhandle back in 1960. We've grown, but we haven't changed how we do things. We're still using our same trusted milling process and building long-term relationships with our growers, working with them. face-to-face, day-to-day. Hard work, honesty, kindness, and business witha handshake - that's our process. That's the Arrowhead way. It's how we bring the awesome goodness of the land to your table, and we're real proud of it. Enjoy the whole grain brown rice delivered in each bite of our delicious puffed cereal as part of a complete breakfast.